The Frank Luntz effect

Often affable and self-effacing, Luntz hopes to transition from GOP political operative to a non-partisan political commentator

Whether he eventually winds up backing a particular candidate or not, when the story of Election 2008 is told, Frank Luntz intends to have his name writ large over that history. These days, Luntz, a corporate and Republican Party political consultant/pollster, is all over the media; he's running focus groups during many of the political debates where he declares winners and losers, he's being quoted in various media outlets about all things political, and he's a regular contributor to the Fox News Channel, where he pontificates at will.

In addition, he has given marketing advice to the BBC, political advice to British politicians, and was hired by Ireland's RTE's "The Week in Politics."