August 20th, 2008 - 12:45pm ET
One of the more interesting developments in this campaign year is the extent to which Democrats have sought out the so-called "values" vote --- the mostly evangelical and catholic voters who have tended to vote Republican in the past. With the guidance of a newly formed Democratic religion lobby, the presidential campaigns all formulated a sophisticated outreach effort to appeal to voters who were open to Democrats by broadening the Christian agenda to include other issues, like poverty and the environment.
This came about partially because of a very savvy campaign on the part of the lobby itself to leverage influence within the party and a matching campaign by certain big name evangelical leaders like Rick Warren and Jim Wallis. All in all, it was a successful merging of the leadership of the Democratic party and elements of the new leadership of what was once the religious right (and might now be considered the religious swing vote. Catholics have long been in that group.)
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