The NYT is reporting that PhRMA will spend $150 million in advertising to support the White House health care plan in August [1]:
The drug industry has already contributed millions of dollars to advertising campaigns for the health care overhaul through the advocacy groups like Healthy Economies Now and Families USA. It has spent about $1 million on similar advertisements under its own name.
All of the commercials closely echo common Democratic themes about medical care for all, consumer protection and "health insurance reform." Some supporters of the overhaul have hired public affairs and advertising firms with close ties to the White House and Senate Democrats, including GMMB, which worked on the Obama campaign, and AKPD, which previously included David Axelrod, who is now the president's top political adviser.
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