Frank Rich: Goldman Can Spare You a Dime

AT the dawn of the progressive era early in the last century, muckrakers attacked the first billionaire, John D. Rockefeller, for creating capitalism’s most ruthless monster. “The Octopus” was their nickname for Standard Oil, the trust that controlled nearly 90 percent of American oil. But even in that primordial phase of the industrial era, Rockefeller was mindful of his public image and eager to counter it. “His great brainstorm,” writes his biographer, Ron Chernow, “was undoubtedly his decision to dispense shiny souvenir dimes to adults and nickels to children as he moved about.” Who could hate an octopus tossing glittering coins?

It was hard not to think of Rockefeller’s old P.R. playbook while watching Goldman Sachs’s behavior when the Dow hit 10,000 last week. As leader of the Wall Street pack, Goldman declared surging profits, keeping it on track to dispense a record $23 billion in bonuses for 2009. But most Americans know all too well that only the intervention of billions of dollars in taxpayer bailout money saved Goldman from the dire fate of its less well-connected competitors. The growing ranks of under-and-unemployed Americans, meanwhile, are waiting with increasing desperation for a recovery of their own.