By Colin Robinson, The Nation
Posted on July 19, 2010, Printed on July 20, 2010
http://www.alternet.org/story/147590/
Jeff Bezos loves numbers. In a speech in May to graduates at his alma mater, Princeton University, he recounted a childhood memory: when driving with his grandmother, a heavy smoker, he calculated how many years her addiction would reduce her life expectancy. Announcing the result from the back seat of the car, he expected praise for his deft maths. But his grandmother just burst into tears.
The Amazon founder's geeky obsession with numbers evidently formed early, and despite the glimmer of discomfort revealed by his Princeton anecdote, his fervently quantitative take on the world still predominates. In a letter accompanying the 2009 Amazon annual report, for instance, he sets out a mind-boggling 452 goals for the company in the coming year. The word "revenue" is mentioned only eight times, yet revenue growth is central to the Amazon story. Expanding both internationally and across other products—nonbook sales represent 75 percent of total Amazon turnover—Amazon's global business has increased fifteenfold over the past decade, 28 percent last year alone. Sales in 2009 topped $24.5 billion. To put that in perspective, in 2008 total sales by all US bookstores were less than $17 billion. In other words, the company is significantly larger than the entire American book business.
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