The secret to saving the world: How ordinary people actually can prevent global disaster

"Sometimes the most powerful changes are well within the reach of ordinary citizens," says Paul Steinberg

Lindsay Abrams

Let’s face it: you’re not going to save the planet by recycling. Or by riding your bike, or by bringing reusable bags to the grocery store. “Scientists tell us that one out of every five mammal species is threatened with extinction,” is how Paul Steinberg puts it, “and we react by switching coffee brands.”

To which you might add, if even that.