Caution, Trolling Ahead: Fossil Fuel Advocates Are Hoping You Fail Their Latest Challenge

by Ryan Koronowski

The oil and gas advocacy group Western Energy Alliance (WEA) is waging a social media campaign that challenges people to not use fossil fuels for five days. To the group, the point of the Fossil Fuel Free Challenge is to show how impossible it would be to live without fossil fuels right now.

“Eliminate fossil fuels! We hear it all the time,” says the campaign’s website. “Sounds easy, right? Then pledge to live fossil fuel free for a week and see what it’s really like.” The site shows a yes button that agrees to the challenge and a no button that says “no, life’s pretty good with fossil fuels.” Clicking on the yes button brings up a new page.